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BEFOREGRAY
A full brand identity for Hapjeong's landmark coffee bar, balancing industrial rawness and modern simplicity around a signature shade of gray.
UNSPECIALTY
Brand identity for Unspecialty, a brand widening coffee culture by holding professional standards and an unspecialized point of view at once.
GLOWGLARE
Brand identity for Glowglare, a premium personal care brand where inner care and outer style coexist.
STED
Brand identity for STED, a modern coffee brand that helps guests discover their own taste through refined curation.
DAEGABANG
Daegabang's rebrand carries the craft and philosophy of a chef with 55 years at the wok, reborn as a brand that treats the fundamentals as its duty.