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BEFOREGRAY
A full brand identity for Hapjeong's landmark coffee bar, balancing industrial rawness and modern simplicity around a signature shade of gray.
DUCKAJUNG
Brand identity and space design for Duckajung, a family dining brand that reinterprets the courtyard of a traditional hanok for a modern taste of nature in the city.
DAEGABANG
Daegabang's rebrand carries the craft and philosophy of a chef with 55 years at the wok, reborn as a brand that treats the fundamentals as its duty.
STED
Brand identity for STED, a modern coffee brand that helps guests discover their own taste through refined curation.
EDLS
Brand identity and space design for EDLS, a multi-purpose cultural space in Seoul's Nakwon Instrument Arcade.
UO GARDEN
Brand identity for UO Garden, a warm cafe where nature and community meet.
GOOD&GOODY
Cafe branding for a Gimhae community — good coffee and an easy space that makes it the neighborhood spot people return to every day.