Coffeez began as an importer and supplier of green coffee. As the business grew into roasting, cafés and education, several separate names grew up alongside it, each on its own, leaving customers to meet the company through a scatter of brands. The brief was to bring them together under a single name, Coffee Me Up: a brand standard that could carry the company's expansion at home and abroad, and that would turn a supplier's expertise into a consumer experience and stronger bean sales. Its first home is an old building in Sogong-dong, in central Seoul.