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A cultural space where music and art intersect

EDLS

**PROJECT INFO

Inside Nakwon Arcade — the decades-old musical instrument market in the heart of Jongno, Seoul — a thousand-square-meter cultural complex took shape. EDLS stands for Eat, Drink, Listen, See, and the name is the manifesto: an authentic Mexican restaurant, a wine bar, a daily live stage, and an artist atelier crossing under one roof. For urban consumers who move fluidly between music, food, and art, the brand experience begins where those activities overlap.

EDLS Carnaval Lounge neon sign glowing blue at night on a dark building facade.
Three blue EDLS brand posters affixed to a dark, textured wall
Beige editorial layout with 'PROJECT OBJECTIVE' title and Korean text
EDLS brand guideline page explaining four core principles
Image showing the grid-based construction and typography specs of the EDLS logot
EDLS brand guideline page, equalizer graphic motive explanation
Animated graphic of bright cyan bars dynamically changing on a dark background
Blue pixel art EDLS logo with 'EAT' text and a bowl icon on black background.
Grid of EDLS pixel art logos, icons, and graphic elements in motion
Three animated graphic posters for EDLS, depicting 'eat, drink, listen, see' act
EDLS brand animation with blue text and circular graphics moving on a black back
Two beige business cards for EDLS with logo and contact information.
Poster with spaghetti on a fork with EDLS logo and 'AS (EAT) AS POSSIBLE' text
Promotional image with 'AS (DRINK) AS POSSIBLE' text and hands toasting.
EDLS brand interior concept 'INTERIOR: POINT OF CONTACT' explanatory text.
EDLS 'kildren ARTHOUSE' sign with triangular building floor plan and layout diag
EDLS logo and 'MUSIC EVERYDAY' slogan sign on a rough concrete wall
Dark room with EDLS brand posters on a wall and a classic sofa
Transparent 'kildrey ARTHOUSE' sign in a dark interior corner.
Dark space with 'kildren' neon sign and shelves, and an artist's painting studio
Darkly lit EDLS bar interior with a long counter and bottle shelves
White text on dark blue curtain background stating EDLS brand mission.
Nachos on EDLS logo pattern background, with EDLS symbol on red background
Three Mexican tacos on branded parchment paper against a dark background with li
Three polaroid-style photos with EDLS logo, showcasing various food and drinks.
Dynamic promotional image with DJ mixer, hand, and 'LISTEN EDLS' text
Two hands clinking beer glasses against a dark blue background
Back of a white t-shirt with blue EDLS logo and slogan print.
A 2x2 grid image gallery showcasing EDLS's four core activities: tacos, beer, mu

**CREDIT

BRAND_
CLIENT_
  • EDLS
SECTOR_
CAPABILITIES_
SOLUTION_
CREATIVES_
  • ANDY (CD)
  • SEOULHWA
  • HAEUN
DELIVERED_
  • 2024/03

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