In Gimhae, a city in Korea's South Gyeongsang province, Good&Goody fills a two-story building with a terrace, a rooftop, and a generous parking lot — a neighborhood cafe that pours brewed coffee in the morning, serves brunch through the afternoon, and uncorks wine after work. Two years in, the coffee and the space had proven themselves; what was missing was a visual language to carry them to a first-time visitor. That gap was our brief.