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Dobong-gu's house of gathering

UO Garden

**PROJECT INFO

For a neighborhood cafe, branding is not a new sign above the door. It means binding the attitude of a space, the way guests are welcomed, and everything a cup of coffee carries into one language. UO Garden is a cafe and cultural space in Seoul's Dobong district, and its essence was never retail — it is a gathering house for the neighborhood. Our charge: define that character and hold its temperature steady across every touchpoint.

Minimalist exterior of UO Garden cafe. Light gray wall, wood awning, logo on gla
Black poster for UO Garden on dark wood, featuring swallow logo and core values.
UO Garden Korean wordmark in light green on an off-white background.
Brand concept visual with a swallow logo on a light beige background and a coffe
Open book with fanned pages on dark background, 'ESSENTIAL' and 'CULTURE' text.
UO Garden brand graphic elements: swallow logo, leaf icon, text blocks, and slog
Brown paper bag with a black UO Garden label featuring logo and information.
Three disposable cups with UO Garden logo in different colors on a wooden table.
A person placing a white takeout container with a green label on a wooden surfac
Two UO Garden brand tapes in different colors hanging on a gray wall
Back of UO Garden staff wearing a t-shirt with brand logo and slogan.
Person holding a wooden tray with two UO Garden coffees and a pastry
Two UO Garden logo cups, a cronut, and cutlery on a wooden tray.
Three donuts on a wooden table, a hand holding a plate with one
Warm wall sconce on dark wood paneling with 'UO Garden' Korean logo
Warm, cozy interior with floral chairs and a wooden table
UO Garden cafe interior with three baristas working in a warm wood-toned space.
UO Garden cafe interior with swallow logo and brand text on wooden wall
Interior view of UO Garden cafe with warm wood finishes and vintage furniture
UO Garden's wooden sign on a grey wall, featuring a swallow and abstract icons.
Light cream background with green text typing animation
UO Garden digital campaign cards with 'FRIENDSHIP', 'OWN HIDEOUT', 'CULTURE' the
Split-screen campaign visual introducing UO Garden's Plain Cronut product.
Drink glass, stack of books, and 'share culture' message in a calm campaign visu
Person in UO Garden logo t-shirt standing in a space with brand posters
Three golden-brown croissants freshly baked in an oven with "PLEASE GATHER UP!"
Cronut with whipped cream on a plate on a wooden table, 'SOLD OUT' message
Hand holding recycled items against gray background with 'SAVE THE EARTH' text.
UO Garden entrance glass door with 'PLEASE GATHER UP' text and operating hours.

**CREDIT

BRAND_
  • UO GARDEN
CLIENT_
  • UO GARDEN
SECTOR_
CAPABILITIES_
SOLUTION_
CREATIVES_
  • ANDY (CD)
  • SEOULHWA
  • HAEUN
DELIVERED_
  • 2024/02

**START YOURS

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