Korea's specialty coffee scene grew deeper — and narrower. Origins, roast profiles, extraction variables: as the required knowledge piled up, expertise became a credential and the pleasure of a single cup started to feel like an exam. Unspecialty, founded by barista Ahn Chi-hoon, flips that structure in one word. Putting un- in front of specialty, the brand declares what years behind the bar had taught him: knowing more is not the best way to enjoy coffee.