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A premium pork brand built on three distinct tastes

Sammi Teukdon

**PROJECT INFO

At the foot of Saryong Mountain in Gyeongju, a farm raises exactly three hundred pigs — a third-generation crossbreed of black pig and wild boar, raised and butchered directly by Seyeon Chuksan. This is Sammi Teukdon, special pork with three tastes: chomi, a taste you've never had; ilmi, a truly fine taste; simmi, a deep taste. The name itself scripts the experience — and stakes out a category of one, beyond the incremental claims of "more tender" pork.

**CREDIT

BRAND_
  • SAMMI TEUKDON
CLIENT_
  • SEYEON CHUKSAN
CREATIVES_
  • ANDY (CD)
  • SEOULHWA
  • HAEUN
DELIVERED_
  • 2024/02

**START YOURS

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