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A cultural space revealed through staying, not passing through

PeerAppear

**PROJECT INFO

At the end of a road through the rice paddies of Jinrye, Gimhae, stands a building that spent four decades as a pickled-radish factory and a sink factory. PeerAppear reimagines this 1,150-square-meter industrial structure as a cultural complex — café, exhibitions, performances, bakery — without erasing a single crack. The ambition reaches beyond one venue: branding the village itself as a destination worth the journey.

Black and white animated sequence of a desolate industrial interior space
Building exterior with 'PeerAppear' logo and slogan under a gray sky
Minimalist conceptual diagram on black background explaining 'STAY' and 'CONNECT
PeerAppear brand core values slide: 'STAY', 'CONNECT', 'UNEXPECTED WIT'.
PeerAppear design and brand keywords on a dark background, conceptual framework
Cream 'PeerAppear' wordmark logo on a black background, elegant serif font.
Grid of 8 black and white PeerAppear brand posters, showcasing design.
Grid of 8 black and white posters with crumpled paper texture, featuring bold ty
Four rough black rocks on a concrete floor in a dark, empty space.
PeerAppear complex cultural space floor plan with numbered zones and legend.
Black 'PeerAPPeAr' logo on a white building facade under a cloudy sky.
White building exterior with PeerAppear logo under a cloudy sky, black railings
PeerAppear black A-frame sign in a dimly lit, minimalist space
Dark, minimalist interior of a complex cultural space, blending raw walls and mo
Dark, minimalist cafe interior with a long bar counter and blurred barista.
Dark, minimalist interior space with rough walls and black furniture.
Long dark concrete table and black chairs in PeerAppear complex cultural space.
Minimalist dark grey lounge interior with modular sofa, black table, and dome li
Dark concrete interior of PeerAppear cultural space with pendant lights, bookshe
PeerAppear black and white posters on a concrete wall with rock objects on the f
PeerAppear poster on a gray wall with a black chair and stone blocks.
PeerAppear poster on a rough gray wall with a black chair and stone blocks.
Black card with 'PeerAppear' logo and slogan in white, set against a dark textur
Animated business cards for PeerAppear on a dark stone background
Various PeerAppear brand stickers on a rough, cracked concrete wall
PeerAppear digital menu board with white text on a dark background
Animated grid of three drinks: Mango Lemon, Sesame Coffee, Vanilla Cloud Latte o
Dark background with a black stone and 'THINGS THAT APPEAR WHEN YOU STAY' slogan

**CREDIT

BRAND_
CLIENT_
  • PEERAPPEAR
SECTOR_
CAPABILITIES_
SOLUTION_
CREATIVES_
  • ANDY (CD)
  • SEOULHWA
  • HAEUN
DELIVERED_
  • 2024/02

**START YOURS

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Korea Fund Partners

Sammi Teukdon