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An essential ritual lifestyle brand

DIRE

**PROJECT INFO

In a beauty market saturated with ingredient percentages and efficacy claims, DIRE chose to design something else entirely: the day itself. True to a name born from Essential and Ritual, the premium beauty and wellness brand helps people in their twenties and thirties build and keep healthy routines — expanding skincare from something you apply into something you record.

Three DIRE cosmetic product containers on a beige textured fabric.
DIRE brand visual identity goals and four core concepts explained on a guideline
DIRE brand daily ritual and emotion tracking guideline chart
DIRE product box with 'DIRE NUMBERS GUIDE' and blurred product bottle
DIRE brand's D symbol and DI / RE wordmark presented side-by-side
DIRE brand color system guideline page showing time-based palette
DI / RE logo with outline numbers depicting a time motif typography
DIRE brand's typography specimen showing Utile and Noto Sans typeface weights.
DIRE brand identity document with mission, vision, slogan, and core values
DI / RE Casaba Hydrating Water product label design
DI / RE 'Casaba Hydrating Water' product label in an Instagram post with shadows
Close-up shot of DIRE Casaba Exfoliating Cleanser product
DIRE beige cleanser tube and clear toner bottle in a product shot
Three DIRE cosmetic product containers on a beige textured fabric.
DIRE Casaba Hydrating Moisture and Water products under warm lighting.
DIRE Casaba Hydrating Water product shot. Clear bottle and soap on warm beige ba
DIRE Casaba Hydrating Moisture cream and liquid bottle in Instagram UI.
DIRE Casaba Hydrating Water clear bottle on warm beige fabric surface
DIRE cleanser and bamboo toothbrush on a bathroom sink with warm sunlight.
DIRE brand message with blurred daisies and skincare product
DIRE Casaba Hydrating Water product detailed usage guideline sheet.
A person's hand holding a white shopping bag with the DI / RE logo
Brown cardboard box with DIRE logo and slogan printed on packaging tape
DIRE product, toothbrush, and cup on a bathroom sink, depicting a daily ritual
Calm campaign image with a cream jar product and brand message text.
A woman taking a beige product box with DI/RE logo out of a shopping bag.
Close-up of a woman touching her cheek in a social media frame, with numbers and
DI / RE brand website homepage, harmoniously displaying products and model image
Calm image with grid pattern and a woman reading a newspaper.
Uniform dark grey solid color background image

**CREDIT

BRAND_
CLIENT_
  • DIRE
SECTOR_
CAPABILITIES_
SOLUTION_
CREATIVES_
  • ANDY (CD)
  • HAEUN
  • SEOULHWA
DELIVERED_
  • 2025/01

**START YOURS

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